Jake Martins

Project:

Logotype, its application, wallpaper, covers for the tracks and press kit

Briefing and Goals

For his image, the client wanted elements with a Japanese aesthetic. After studying and researching different concepts we choose a main element: kyūbi no kitsune or nine tails fox, from the Japanese mythology. Then, we decided to create a fox with its own personality, using “mascot” style. Jake wanted a dynamic logo that could be used in different areas but without losing its informal side.

Being a dj and a producer, the logotype was not always going to appear as a whole, so we decided to create a typo that matched it to use it in flyers and presentations.

Logo Construction

Final Logo / Light Background

Final Logo / Dark Background

 

Applications

Social Media Banners

Cover Distribution

Press Kit